Women, it seems, have their hair cut the way men want it.
That’s the message from one of the world’s leading hair cutters, who is promoting a new campaign in the United States called “Toddler” that offers tips for women on what to expect at the salon.
The “Todder” campaign, launched on Monday by “haircuts in America” CEO Michelle Zimbalist, aims to help women “make a positive difference in the lives of others,” she said in a statement.
“It’s about making a difference, helping people feel confident in themselves and their hair.”
“We are making this campaign a bit more accessible for people who are new to haircutting,” Zimbarist added.
“We have a lot of tips and suggestions for women, and if you’re a woman, please give us a shout and let us know what you think.”
While men tend to look at the “top 10 hairstyles” and “top 20 haircuts” as the “most important hairstyles,” Zampalist said women tend to be more focused on what’s important.
“What’s more important to you?” she said.
“Do you want your hair to look great?”
While Zampinist noted that “toddlers” are “the fastest growing hair cut in the U.S.” right now, “most people think of it as something you do in the summertime,” she added.
“When you get to a point in your life where you need to go to a salon and do a haircut, it can be difficult,” she continued.
“I’m here to help you.”
For Zamp, the goal is to encourage “everybody to give their hair a chance.”
“When people hear that they have to do a cut and it’s hard, it’s so tempting to get stuck in the cycle,” she concluded.
“If we can help people understand that we’re not there just for them, then they can look at their hair differently and be inspired to look after their own hair.”
The campaign is available on YouTube.